Television and radio scripts, headers, ad copy, annual reports, marketing reports, editing, strategy, ad plans, print ads, blogs, tweets, bathroom stalls; all require copy and someone to write it. The tone can be as varied as a sparrow's song, as succinct as a mother's stare, loud like thunder, or whisper like rain. It can be patronizing, silly, angry, satirical, whimsical, informative, instructive, persuasive and entertaining.